Love Your Fellow Jew

While all the mitzvot in the Torah represent unity in a symbolic way, ahavat Yisroel is the one mitzvah where the theme of unity is explicit. This mitzvah campaign reinforces our obligation to love our fellows as ourselves, to encourage them and uplift them and help them in every way possible. 

Strengthening in observance of this mitzvah also goes the farthest in repairing the basic split in creation that led to the exile. The second Temple in Jerusalem was destroyed because of senseless hatred and divisiveness. The key to rebuilding it is through senseless love -- unconditional giving and acts of kindness. 

On October 20, 1991, CNN correspondent Gary Tuchman approached the Rebbe and asked him what his message to the world was about Moshiach. The Rebbe answered, “Moshiach is ready to come now. It is only on our part to do something additional in the realm of goodness and kindness.”